(1/29/22) Sacramento, CA … The Northern Auto Racing Club (NARC) announced today that the King of the West 410 sprint car series will undergo a name and logo change for the 2022 season and beyond.

The logo’s retro design harkens back to the golden days of NARC as the series approaches its largest schedule in many years with momentum and hopes of a new heyday on the horizon.

As part of the series five-year business plan to restore 410 sprint car racing to its original form in California, King of the West-NARC Racing Series owners Brent Kaeding and Jim Allen announced that the series will now give NARC top billing.   The NARC Fujitsu General Sprint Car Series will still crown a King of the West champion, but emphasis is being put on the “club” aspect.

“We have 62-years of racing history with the Northern Auto Racing Club,” said Kaeding, a 13-time NARC and 13-time King of the West champion.  “Our racing organization was always stronger when we had more people involved in a club atmosphere.  For 410 sprint car racing to move forward in California and the west coast, we need this effort to continue and grow.”

The Golden State Championship Series, which had its inaugural season in 1986, crowned a “King of California” sprint car series champion and was sanctioned by the Northern Auto Racing Club from day one.  When the series changed ownership over the years, it morphed into a collection of names ranging from the Golden State Challenge to eventually the King of the West series.

Series information can be found at NARC410.com.  The season opener will be held on April 2nd at the Stockton Dirt Track.

And now on perhaps the most fitting date, 63 days from beginning our 63rd season, we present the new Northern Auto Racing Club logo.